Digital Transformation is about aligning customer demands with cutting edge technology, reengineered business processes and enabling the workforce to deliver better products and services in an every changing and dynamic world.
Embracing new technologies, leveraging data in ways that both enable innovation and redefine competitive position are all hallmarks of Digital Transformation. For the modern enterprise, it is the rethinking of how we build new systems around people, process and technology that leverage digital trends and constructs, all while ensuring the voice of the customer always remains at the heart of decision making. The path toward Digital Transformation is not a stationary target, but rather is an ever-moving path of creativity and efficiency driving ever-increasing competitive advantage and differentiation.
For many, digital Transformation often conjures up the idea of robots integrated with modern software, driving efficiency on the factory floor! Or perhaps, one might imagine an enterprise rapidly moving to the cloud to leverage efficacy and operational scale made available by such moves. Perhaps, we simply think of a modern CAD programs, quickly interpreting best path solutions for redesigning and re-engineering products!
To be clear, digital transformation is all the above and so much more!
It is, in its simplest definition, the reimagining of the enterprise, from how we innovate, to how we manage our teams, whether they are sales, marketing, operation, engineering, etc., and extending beyond to how we engage and leverage our partners, customers and even our competitors.
By enabling a consistent digital thread throughout the enterprise, we are able to both understand, and better visualize the impact of decisions across the enterprise. We are empowered to solution faster with better results all while maximizing the value of investments we make in our product and service portfolios.
From rapid digitization of data to enabling machine processed analytics (ML/AI/AR), to gathering critical information about our connected devices (Iot) to rationalizing customer feedback in ways that “close the loop” on next generation product breakthroughs and enhancements, Digital Transformation is at the heart of leveraging the best technology, processes and skills to enhance competitive advantage and differentiation in ever increasing ways.
Engage with PointPLM to learn more about ways to adopt and accelerate the Digital Transformation of your business.